The international aluminium smelter industry is important to Farra with our sales of Pit Maintenance Units into the bakehouses of these smelters and more recently our first sale of a Flue Wall Building Station, a related product into the same part of the industry.
To further promote these two products we attended the TMS 2012 Annual Meeting and Exhibition in Orlando, USA in late March. TMS is the professional society representing the minerals industry from engineering, processing and production and their annual meeting is strongly supported by the industry. We had attended the exhibition in 2010 and were keen to return, particularly with our new product.
The show was worthwhile and we secured prospects and important industry contacts, the latter being very critical to how the industry operates given the mobility of engineers and managers within the industry.
We worked with a local company, Animation Research Ltd, to put together an impressive iPad ap that displayed our Pit Maintenance Unit at the show in stunning 3D graphics – as shown in the photo. A great combination of local industry.



















